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Pringles Sold to Diamond Foods

By ABC 7 Eyewitness News Staff

Procter & Gamble announced an agreement to sell the Pringles, which are manufactured at a plant in Jackson, Tenn., business to Diamond Foods, Tuesday morning.

According to a press release, the transaction, valued at $2.35 billion, will result in the merging of the Pringles business into Diamond Foods.

"Pringles is an iconic, billion dollar snack brand with significant global manufacturing and supply chain infrastructure," said Michael J. Mendes, Chairman, President and CEO of Diamond Foods. "Our plan is to build upon the brand equity Pringles has established in over 140 countries. This strategic combination will create an independent, global leader in the snack industry with a focus on quality and innovative products. Not only is this combination immediately accretive, it also creates a platform that we believe will allow us to build shareholder value for years to come."

"We are confident Diamond Foods will be an excellent new home for our Snacks employees," said Bob McDonald, Chairman of the Board, President and Chief Executive Officer of P&G. "This is also a terrific deal for our shareholders – maximizing value and minimizing earnings per share dilution."

Pringles® is the world's largest potato crisp brand with sales in over 140 countries. and manufacturing operations in the U.S., Europe and Asia. The brand has been built over 45 years with a combination of proprietary products, unique package design and significant advertising investment. Pringles will join Diamond's portfolio of brands, which includes Diamond of California® and Emerald® nuts, Pop Secret® microwave popcorn and Kettle Brand® potato chips, creating a premium snack-focused company with total revenues of approximately $2.4 billion.

Officials report the combination will more than triple the size of Diamond's snack business.

The transaction is subject to approval by Diamond shareholders and the satisfaction of customary closing conditions and regulatory approvals. The transaction is expected to be completed by the end of calendar 2011.

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