AT&T Distracted Driver Awareness
7 Eyewitness News Staff
JACKSON, Tenn.- One of the world's largest wireless providers is seeking to bring attention to a serious road-safety problem...texting and driving.
According to the National Safety Council, more than 100,000 times each year, an automobile crashes, resulting in death and injuries while a driver was texting.
AT&T is asking drivers to join others on September 19 to make a life-long commitment to never do it again, by signing a no-texting-and- driving pledge in the "It Can Wait" campaign.
The public awareness effort is aimed directly at stopping the dangerous practice while driving.
"Drunk driving is something that we frown upon within society," said Trey Rabon, regional external affairs director with AT&T. "Texting while driving seems to be accepted. we want to change that. we want everyone int he society to stand up and say no, we're not going to acept texting while driving anymore."
AT&T officials said the campaign has a simple, powerful message that no text is worth dying for.