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Black Friday: How are Specialty Stores Competing?

By Empriss Campbell
By ecampbell@wbbjtv.com

JACKSON, Tenn. - Wilks Dugout owner, Scott Wilkinson refers to his store as a retail man cave an with two weeks until Black Friday he does not feel the need to change his preparation style before the holidays.

"We've tried opening up real early but it doesn't really help since were not offering a blockbuster sales or anything. It doesn't really pay for us to be open at 4 in the morning," said Wilkinson.

Wilkinson has added some SEC Christmas ornaments to his stock and said he is playing by his own rules.

The biggest thing Wilkinson offers is convenience. He believes after years in the business that will continue to be successful on the busiest shopping day

"Come Noon, it will be packed in here, I guarantee. There will be 40 to 50 people in here at one time," said Wilkinson.