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Legal Recreational Marijuana Hits Colorado

DENVER, Co. -- It's been a long time coming. Since the sale of alcohol resumed after the end of prohibition 80 years ago, marijuana has been on the target list of authorities.

"Reefer Madness," a propaganda film from the 1930s, portrays the descent of high school pot smokers into crime and insanity. But attitudes, and laws, have since changed.

Colorado first allowed medical marijuana in 2000. It took 12 years before voters here approved amendment 64 legalizing recreational pot use and sales, over the opposition of the state's governor.

Colorado residents age 21 and older can purchase up to one ounce of marijuana. Out-of-staters can buy a quarter-ounce.

There are other rules - no taking marijuana out of state, no consumption in public, and the main concern for law enforcement - no driving stoned.

"If someone's drinking and driving, they're driving too fast or aggressively, if you're under the influence of marijuana, you're likely to be slow," Jack Finlaw Chief Counsel, Colorado Governor's Office said. "But frankly we've had medical marijuana in Colorado for about 13 years so we're used to dealing with people who are driving and consuming marijuana."

For new recreational retailers, the biggest concern is demand exceeding supply, and the possibility of shortages and higher prices.