New Push To Stop Teen Texting And Driving

Although texting while driving is illegal in Tennessee, the state attorney general says younger drivers are not getting the message, so states are working with the National Highway Traffic Safety Administration and the Ad Council to remind teens of the risk of distracted driving.

A public service advertising campaign is starting this week to reach out to young drivers. The ads will appear on TV, radio, outdoor billboards, as well as social media, like Facebook, Twitter and YouTube.

The NHTSA reports that 16 percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving.

Attorney General Bob Cooper compared texting to closing your eyes while behind the wheel and said it can carry deadly consequences.