Farming students study leadership with AgStar program in Jackson

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JACKSON, Tenn. — Local farming students continued their work with one of Tennessee’s best known agriculture programs Wednesday, learning how to best communicate with customers. The AgStar program started in 2002 as a way to give Tennessee farmers a leadership group all their own. Wednesday’s curriculum included ways to use social media to stay in touch with other farmers and how to use that information to grow. “The biggest message today is that they are a part of the agriculture industry and they are the best spokespeople for the industry, so we want them to be comfortable with being that spokesperson and not allowing someone else to do it who may not be as knowledgeable about agriculture as they are,” said Allison Morgan, communications manager for Tennessee Farmers Cooperative. That program is organized and sponsored by well-known Tennessee groups such as Farm Bureau and the Tennessee Farmers Cooperative.

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