Local Florists Prepare For Valentine’s Day

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JACKSON, Tenn — Valentine’s Day is the biggest day of the year for local florists, but their bottom line might be taking a hit with the holiday falling on the weekend. “This is our busiest time of the year. This is our Christmas,” owner of Sands Old Hickory Florist, Jerri Sue Maxwell explained. Maxwell said with the holiday falling on the weekend they are prepared to make less money this year. “I cut the flower order back about 20 percent,” Maxwell explained. “Now I’m wishing I hadn’t. I’ve had to order more, but that’s just one of the things you don’t know.” Maxwell said even with Valentine’s Day falling on Saturday, they are still getting some business. “We’re still busy,” Maxwell said. “People are coming in and out non-stop, but expected sales are not as much as normal.” With plenty of roses still heading out the door, delivery drivers said they are glad they can bring smiles with their flowers. “Bringing smiles to the lady’s faces is always good,” delivery driver, Brian Bowers said. “Making everybody feel real good, especially some that are sick and and in the hospital rooms makes me feel good.” The florist said they add extra help from family and friends to help deal with the extra work load.

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