Economic impact of Tennessee River Jam tallied to over $2 million

PARIS, Tenn. — The numbers are in, and they show the economic impact of the Tennessee River Jam.

A news release says the June event brought an economic impact of over $2,568,000, with 13,000 attending the jam. They estimate that the average person spent $254 during the four day festival.

“The State Department has made significant progress in building formulas and taking out the guesswork involved with these numbers,” said Marty Marbry, with the State Department of Tourism. “We look at the numbers in three categories, the locals, the regional people who did not require lodging, and those that came to town and needed a place to stay.”

The release says that the numbers were validated by local and state officials. The release says that one business saw around 700 transactions each day.

Meanwhile, another retailer saw customers from Ohio, Indiana, Missouri and Mississippi on one day of the River Jam.

“Often we get in the weeds of trying to fix things. We look at the little details and imperfections, and honestly, they drive me crazy, but this validates what we do and that the event is making a difference in our local economy,” said Travis McLeese, Chamber CEO. “We had over 300 responses to our survey and have worked tirelessly to evaluate the changes and feedback we are receiving.  2023 is going to be big! Get ready!”

You can find how much locals paid, versus what out-of-towners paid and more here.

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