Former Union Student Finalist in Superbowl Commercial Contest

The five Crash the Super Bowl finalist advertisements: The following “Bird of Prey” commercial was produced by former Union University student, Jimmy Duke. Click the link to vote. ______________________________________________________ “¢

“Bird of Prey” by Joby Harris http://www.crashthesuperbowl.com/#/?finalist=12461 ______________________________________________________ Other commercials selected as finalist: “¢

“Dog Park” by Tyler Dixon http://www.crashthesuperbowl.com/#/?finalist=16959 “¢

“Hot Wild Girls” by Brad Scott http://www.crashthesuperbowl.com/#/?finalist=14867 “¢

“Man‘s Best Friend” by Jonathan Friedman http://www.crashthesuperbowl.com/#/?finalist=10925 “¢

“Sling Baby” by Kevin T. Willson http://www.crashthesuperbowl.com/#/?finalist=13253 Crash the Superbowl website: (information from contest press release) http://www.crashthesuperbowl.com/# Contest information: Each of the five finalist ad makers will win $25,000 and a trip to Indianapolis to attend Super Bowl XLVI, where they will learn for the first time during the broadcast which two ads will air for a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meters: “¢

$1 million will be awarded for an ad that scores the No. 1 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter “¢

$600,000 will be awarded for an ad that scores the No. 2 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter “¢

$400,000 will be awarded for an ad that scores the No. 3 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter DORITOS BRAND REVEALS FIVE CONSUMER-CREATED COMMERCIALS VYING FOR $1 MILLION PAYOUT AND ONCE-IN-A-LIFETIME OPPORTUNITY TO WORK WITH THE LONELY ISLAND Unique Contest Twist Now Offers Two Would-Be Ad Makers the Chance to See Their Homemade Spots Air during the Super Bowl Broadcast PLANO, Texas (Jan. 4, 2012) — After a record-setting submission phase and review of more than 6,100 entries in this year‘s Crash the Super Bowl contest, the Doritos brand today revealed the five finalists that will now compete through consumer voting for the chance to have their ads aired during the Super Bowl XLVI broadcast on Feb. 5, 2012 on NBC. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo‘s Frito-Lay division, and the stakes have never been higher. The Doritos brand has put a $1 million cash bonus prize on the line if a consumer-created Doritos ad scores the No. 1 spot on either the traditional USA TODAY Ad Meter or the recently created USA TODAY Facebook Super Bowl Ad Meter. Plus, in an exciting twist to the this year‘s contest, the maker of the consumer-created Doritos ad that receives airtime on Super Bowl Sunday will win one of the most exciting contest grand prizes to date: a guaranteed opportunity to work on a future Doritos brand project with one of the hottest entertainment teams in the industry today – the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.

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