Kroger holds media day ahead of in-store wine sales

GERMANTOWN, Tenn. — Kroger Delta Division invited members of the media Tuesday to its first “Wine Media Day.”

The grocery chain is preparing for the unprecedented rollout of wine in its stores.

The event was held Tuesday morning at the Kroger in Germantown in Shelby County.

The purpose was to provide a brief tour of the store and give a “wine 101” session explaining the process of how they plan to sell wine.

“The liquor stores have what they provide, and we have what we provide,” said Teresa Dickson, public affairs manager for Kroger Delta Division. “And we just want to make sure we provide what we’ve always been providing for our customers, and that’s convenience, great products, good prices. We want them to come back and shop with us, and we want to provide a great atmosphere.”

Wine will officially be sold in grocery stores July 1.