Arrington Funeral Directors receives two prestigious NFDA awards
PRESS RELEASE FROM ARRINGTON FUNERAL DIRECTORS:
Arrington Funeral Directors Receives Two Prestigious NFDA Awards
Jackson, TN — Arrington Funeral Directors is honored to be chosen by the National Funeral Directors Association (NFDA) as a recipient of the Pursuit of Excellence Award, and one of only nine recipients of the Best of the Best Award. Official presentation of these awards occurred at the NFDA International Convention & Expo in Las Vegas on September 11, 2023.
The Pursuit of Excellence Award is conferred by NFDA annually to funeral homes that have demonstrated a commitment to raising the bar on funeral service excellence by adhering to strict ethical and professional standards and providing outstanding service to families and communities. As of 2023, Arrington has received this award 12 years in a row, as well as the Richard Myers Pinnacle Award in 2021, the highest award bestowed by the NFDA.
This year, Arrington was one of nine funeral homes chosen for a Best of the Best Award. As part of the Pursuit of Excellence application process, funeral homes must submit an essay outlining a specific program or service they offer that both exemplifies all elements of the previously listed qualifications and has had a positive impact on the families and community they serve. After reviewing these essays, the committee selects funeral homes with particularly innovative programs or services to receive the Best of the Best Award.
Arrington was recognized for the creation and implementation of ObituaryShare.com. Developed by Bob Arrington (president and founder of Arrington Funeral Directors) and Roy Heatherly (a 30+ year executive for Gannett Newspapers in Louisiana, Tennessee, and Kansas), ObituaryShare offers a better method to promote obituaries across social media, targeting an audience made up of people most likely to know the deceased.
Once an obituary is sent to ObituaryShare, it is posted to the funeral home’s Facebook page; several factors are then used to strategically promote the post to users who are considered to have a high possibility of being in some way related to or acquainted with the deceased and their family. Opening the link on Facebook takes the user to the obituary page on the funeral home’s website.
The benefits are twofold: Firstly, the family can more easily see, save, and share the time-sensitive details of their loved one’s funeral arrangements. And secondly, the community as a whole can stay informed of deaths relevant to them and, consequently, become more connected with each other.
Bob Arrington said, “ObituaryShare was born from seeing the demand for a new platform to serve families’ needs by publishing obituaries in a better way. Extended family, childhood friends, and everyone in between do not have to search for the obituary on the funeral home website or Facebook page; ObituaryShare finds them.”
In the five years since its creation, ObituaryShare has expanded, being used by several funeral homes across Tennessee and Kansas. The platform has continued to improve based on user experience and feedback, adding features such as the option of sending the obituary to the family via text. Arrington is committed to providing the highest quality of services available to the community, and evolving with current technology capabilities to achieve that. It is an incredible honor to have these efforts acknowledged by the NFDA with these awards.
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Arrington Funeral Directors has been serving the Jackson area for over 28 years. They are locally owned, with employees who have roots in the Jackson and surrounding community. They built a versatile funeral home on University Parkway, installed an on-site crematory, and continue to expand the services they provide to the community. Today, Arrington Funeral Directors serves the families of Jackson and the surrounding area with a comprehensive selection of funeral services. The Arrington Difference – When Quality Matters.
