Study shows women’s financial planning altered by relationship status transitions

JACKSON, Tenn. — Studies reveal relationship status often affects financial behavior in women.

According to a new study, women are motivated by their immediate financial needs.

However, major life changes often prompt women to take a more proactive approach to their financial wellness, with particularly notable shifts as their relationship status moves through being single, married, divorced, or widowed.

As someone who has been married, widowed, and now newly engaged, Equitable’s Chief Marketing Officer, Connie Weaver, understands firsthand how relationship status can influence the way women think about finances.

“Women are planners, we’re decision makers but we often get so much caught up in today that we don’t find enough time to really plan for tomorrow,” said Weaver.

Weaver says women can take steps to feel empowered and take control of their financial well-being.

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