Expert previews top trending toys for 2025
JACKSON, Tenn. — Parents, get ready to discover the newest toys guaranteed to excite, teach, and encourage creativity to kids of all ages. We have details on the latest trends in the toy industry for 2025.
When it comes to sensory play for kids, kinetic sand tops the list. Available for purchase right now is the Kinetic Sand Splash starter case.
“Everything is going to come inside with that original, magical, moldable, squeezable sand,” said Elizabeth Werner, toy industry expert. “The case itself opens up to a play set. You fill half up with cold water, half with warm. As the sand changes temperature it actually changes color.”
What is great about kinetic sand is it’s mess free, much like Crayola Color Wonder’s new Bluey lightup stamper kit.
This is mess free invisible ink and invisible markers that only appear when you use it on Color Wonder paper.
“Touch it down on to the invisible inkwell. It will light up the color of that inkwell. When they tap it to the paper, you’re going to see that invisible ink magically appear,” Werner said.
For children ages 9 months to 3-years-old, the V-Tech Buzz and Learn activity table will allow your kids to play and learn.
This little sneak peak will give you an idea for the holidays as they will quickly approach after this toy rolls out this fall.
There is also brand new line from Jazwares called BLDR for the kids who love to build things.
And this here is Chainsaw Man, but there are lots of different lines. You can find them in Squishmallows, Hello Kitty and more.
It is poseable and movable, allowing kids to build, play and display their toy.
This toy is available for purchase right now.
These toys and thousands more will be featured at the 119th Annual International Toy Fair taking place March 1 in New York City,
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