Expert shares 2025 toy trends after visiting International Toy Fair

JACKSON, Tenn. — After a five-year hiatus, the annual International Toy Fair is back in its traditional time slot: the first quarter of the year.

The Toy Fair is the largest toy marketplace in the country, bringing together an entire ecosystem of play. From inventors to designers, manufacturers, buyers and distributors – all of the players will gather to showcase what’s new in the new year, including thousands of innovative toys, games and entertainment products!

The toy industry’s premier player, Elizabeth Werner, talks toy trends throughout the International Toy Fair.

“An eReader, which is part of a full line of Leap Frog toys that support our kids every stage of their reading journey through their ‘Everything Starts with Reading’ campaign. It’s fully interactive — it engages them with fun phonics stories, fairy tales and games,” said Werner.

And local sensory gym We Rock the Spectrum Jackson and Memphis owner Elizabeth is also attending the toy fair learning and finding out about the newest and best toys to bring to the rock shop.

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