theCo opens 2026 CO.STARTERS applications to help business owners in West Tennessee

THECO OPENS 2026 CO.STARTERS APPLICATIONS TO HELP BUSINESS OWNERS IN WEST TENNESSEE

Jackson, Tenn. (November 14, 2025): theCO has opened applications for the 2026 CO.STARTERS program, which equips aspiring entrepreneurs with the insights, relationships and tools needed to turn their business ideas into action. Over the nine-week journey, participants will gain real-world experience while building a community of like-minded entrepreneurs. 

CO.STARTERS is for people who have a business idea that is ready to be put into action, or those who have already started a business and are looking for clarity in marketing and a fuller understanding of running a successful business. Participants should have a concept that is ready to be shared and grow in a collaborative environment. The program is facilitated by Lisa Garner, who is an experienced entrepreneur, well connected in West Tennessee’s business community. She is the CEO of theCO and owner of Garner Blue. Instead of lecturing, Lisa leads a creative and interactive program designed to help business owners fine-tune their business. 

“CO.STARTERS is where you’ll find the clarity, feedback, and support to level up and really dive in to business,” Lisa Garner said. “This program helps you refocus, and strengthen your foundation for long-term success. Let’s take what you’ve started and make it thrive.”

theCO requires businesses to apply so they can ensure participants are at a stage where the team can best support them. After you apply, they will follow up with any questions and confirm if you have been accepted. The deadline to apply is January 20, 2026 and the cost is $275, which includes all course materials plus a CO:membership for the entire duration of the program. The nine-week program meets Tuesday evenings from 5:30-8:30 p.m. starting February 3, 2026. 

“I learned so many things I didn’t know, even though I had been running a business for four years at that point,” Danielle Barbee, owner of The Math Success Coach said.

If you would like to learn more, join theCO at a Mini Strategy Night on December 9 from 5:30-6:30 p.m. This is a hands-on workshop that will help you clarify your business purpose, understand your customers and explore marketing ideas while learning more about the CO.STARTERS program. 

If you would like to apply for CO.STARTERS, you can visit attheco.com/costarters. 

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