Visit Jackson, TN shares plans for tourism during recent meeting

JACKSON, Tenn. — The Community Economic Development Commission is pursuing more effective ways to move the city of Jackson forward.

It’s all about greater impact and easier accessibility for residents and visitors to navigate the Hub City.

The Community Economic Development Commission of Visit Jackson, TN is designed to grow the tourism product in Jackson. One of the leading contributors for funding is through guests who stay in hotels locally. They recognize the organizations that push visitors in the area for overnight stays that they are then able to generate for tax revenue.

“The Community Economic Development Commission rewards grants and those grants are to help incentivize and reward organizations that conduct activities here that generate overnight stays at our hotels. So, what we want to do is foster that growth and seed those events to become larger events to draw more folks to visit Jackson,” said Lori Nunnery, CEO of Visit Jackson, TN.

They aim to target more visitors with new tourism signs that they hope will accommodate all of the city’s attractions.

“The wayfinding proposal was passed by the board on October 23, so funding has been allocated to do a study on potential locations of signage, the type of signage and the style of the signage,” said Nunnery.

Nunnery explains how the wayfinding proposal is beneficial.

“The biggest thing about wayfinding signage is to aid people in their travels around the community. To make things more easily accessible, and that is the goal of the wayfinding project,” said Nunnery.

The next leap forward for them is a new addition to their team in the upcoming weeks.

“Recently, we had a long time board member, Jane Olderson, has retired from the board and the county commission will appoint a new member to our commission and that should be determined at their meeting this month,” said Nunnery.

They are committed to fostering, developing and growing the tourism product in Jackson.

“Our goal is to create a better Jackson and Madison County and we would love for people to join us,” said Nunnery.

The next scheduled meeting is set for December 18.

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