Man who petitioned for traffic light dies at same intersection where his wife was killed

GREENWOOD VILLAGE, Colo. (KUSA) – A Colorado man who was pushing for safety changes on a roadway where his wife was killed two years ago died Monday following a crash at the same intersection.

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“Yesterday, it was going to be noon and I went into the restaurant, and he wasn’t there,” Gerry Goldberg’s cousin, Gloria, said. “I tried to call him. I tried to text him. No answer, no answer at all.”

Gloria was waiting for her cousin, but he never showed.

“And I went home with a very empty feeling that something was askew because that was not like him,” Gloria added.

Goldberg helped get a traffic light erected at the intersection of East Belleview Avenue and South Franklin Street in Greenwood Village.

That is the intersection where his wife, Andie, was hit by a car and killed in May 2024.

“Due to the death of Andie, I’ve been thinking of how much it means to me going forward that nothing like this ever happens again to any neighborhood people or anyone using that intersection,” Gerry Goldberg said previously while petitioning for a traffic light at the intersection.

Goldberg spoke out last fall about the petition drive he started, hoping to get a traffic light installed.

“It would give me a great deal of resolve for closure in the loss of my wife,” Goldberg said.

But on Monday, as he drove to meet his cousin for lunch, Goldberg was in a car crash at East Belleview Avenue and South Franklin Street, the very same intersection where his wife was killed.

Goldberg died in the crash.

“It’s almost like science fiction,” Gloria described.

Gloria got the call Monday night from Goldberg’s sister telling her what had happened.

“I was in shock, and of course, I couldn’t sleep all night. It was just unimaginable. Unimaginable,” Gloria said.

A Greenwood Village spokeswoman said the proposal for the traffic light is still being reviewed.

In the meantime, Greenwood Village has increased police patrols and traffic enforcement in the area and is reviewing potential long-term solutions.

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