New official Tenn. logo came with $46K price tag

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JACKSON, Tenn. — A lot of work went into what was designed to be a simplified, unified look for Tennessee. The Tennessean reported it took Nashville design firm GS&F nine months and $46,000 to create Tennessee’s official logo, made with official letterheads and state events in mind. WBBJ spoke with Jackson residents Thursday about how the new logo represents our state. “I think it has no meaning. I think the other, the tri-star logo, has all the meaning about the state of Tennessee,” Ira Carroll said. “I think it’s just a waste of money. It’s just not an impressive thing. It could have been done on a computer in about five minutes.” The design firm’s director, Gregg Bowling, said those nine months included several meetings, brain storming and lots of information gathering. They entered an agreement to create the design on March 25, 2014.

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